kiko milano “italian eye”
masterclass for influencers & consumers
for north agency
A BEAUTY SCHOOL WITH PROPER ITALIAN SOUL, AN EDITORIAL EDUCATION FORMAT FOR INFLUENCERS AND TOP SPENDING CONSUMERS AT THE FLAGSHIP KIKO STORE IN COVENT GARDEN. A LIVE, HANDS-ON MASTERCLASS TEACHING THE SIGNATURE “ITALIAN EYES” LOOK.
GEE.STUDIO TRANSFORMED THE VIP ROOM AT KIKO COVENT GARDEN INTO A MINI ITALIAN ACADEMY, A HYBRID LEARNING, WATCHING AND DOING ENVIRONMENT WHERE ARTISTRY BECAME CULTURE. GUESTS WERE HOSTED AROUND A LUXE, POLISHED TABLE SET FOR EDUCATION, TASTING, CAPTURE AND PLAY, LIKE A BEAUTY DINNER PARTY MEETS MILANESE MAKEUP SCHOOL. HOSTED BY THE KIKO ARTISTRY TEAM, THE SESSION COMBINED LIVE TECHNIQUE DEMONSTRATION, EYE SHAPE EDUCATION AND STEP-BY-STEP LOOK CREATION. A FORMAT THAT WAS TECHNICAL, INTIMATE AND VERY “ITALIAN”, DESIGNED FOR DEEP PRODUCT UNDERSTANDING AND SOCIAL SHARING IN EQUAL MEASURE.
services
CREATIVE CONCEPT & DECKS
SET DESIGN, STYLING & BUILD
GUEST EXPERIENCE DESIGN
PRODUCTION MANAGEMENT
EVENT DIRECTION & DELIVERY
CONTENT SUPPORT & POST EVENT WRAP
the result
A PREMIUM MASTERCLASS FORMAT THAT LET THE BRAND’S ITALIAN DNA BREATHE — PART BEAUTY SCHOOL, PART CULTURAL MOMENT. BUILT FOR INTIMACY, EXPERTISE AND CAPTURE, THIS WAS A HIGH CONVERSION MICRO-EVENT THAT TURNED ARTISTRY INTO ASPIRATION AND MADE THE “ITALIAN EYE” A LOOK PEOPLE ACTUALLY WANTED TO WEAR.
photography
NIC FORD