poretti “welcome to the lake”
vip tastemaker
party
for full fat
A MONUMENTAL BRAND WORLD BUILD AT FRAMELESS LONDON, WELCOMING VIP PRESS AND INFLUENCER TASTEMAKERS INTO THE BLACK & WHITE PORETTI UNIVERSE. AN IMMERSIVE EVENING OF ART, SCENT, MOTION AND TASTE, A CULTURAL MOMENT WHERE THE ITALIAN LAKES CAME TO LIFE IN THE HEART OF THE CITY.
GEE.STUDIO TRANSFORMED FRAMELESS INTO “IL LAGO DI LONDRA”, BUILDING A FULL SENSORY WORLD USING THE 360° SCREENS AS OUR CANVAS. GUESTS ARRIVED TO A SUNLIT LAKE ENTRANCE, DESCENDED THROUGH A WATER ESCALATOR SEQUENCE, AND ENTERED A TOTAL LAKE HOUSE ENVIRONMENT, BLUE FLORALS, STATUES, DANCERS AND ELEVATED ITALIAN SUMMER ENERGY. LIVE LAKE HOUSE PERFORMANCES, BAROQUE PROP SCHEMES, BESPOKE BAR DESIGN, LIVING STATUE WAITERS AND A TARANTELLA MOMENT TWICE A NIGHT MADE THE BRAND FEEL ALIVE AND IN MOTION, A CINEMATIC LAKE DREAM PLAYED OUT IN REAL LIFE.
services
VENUE SOURCING & LIAISON
CREATIVE CONCEPT & DECKS
SET DESIGN, STYLING & BUILD
GUEST EXPERIENCE DESIGN
PRODUCTION MANAGEMENT
EVENT DIRECTION & DELIVERY
the result
A COMPLETE WORLD BUILD, AN IMMERSIVE BRAND CHAPTER THAT MOVED PEOPLE OUT OF A LONDON GALLERY AND INTO A LAKE HOUSE FANTASY. DESIGNED FOR TASTEMAKERS AND PRESS, THIS WAS NOT AN EVENT, IT WAS A CULTURAL MOMENT. HIGHLY VISUAL, HIGHLY SHAREABLE AND DEEPLY MEMORABLE, A PREMIUM, CONTEMPORARY EXPERIENCE THAT REPLANTED PORETTI IN THE UK MARKET WITH IMPACT, SCALE AND ARTISTIC INTENTION.
photography
GEE STUDIO