strip transformer pilates
influencer event
for strip hair removal experts
A TRANSFORMER PILATES SESSION TURNED INTO A BEAUTY + WELLNESS DROP IN REAL TIME. AN INTIMATE AFTERNOON WITH SELECT INFLUENCERS AT KARVE LONDON, INTRODUCING STRIP’S NEW COLLAGEN CRUSH SMOOTHIE, ALONGSIDE PERFORMANCE, MOVEMENT AND SELF CARE.
GEE.STUDIO PRODUCED STRIP’S DEBUT PILATES EXPERIENCE AT KARVE, WHERE BEAUTY AND WELLNESS BECAME ONE WORLD. GUESTS ARRIVED TO SEFI TRAINING LOOKS, STEPPING STRAIGHT INTO A 50 MINUTE TRANSFORMER PILATES CLASS DESIGNED FOR “THE GORGEOUS GIRL ERA” - STRONG, BALANCED, FEMININE AND CONFIDENT. AFTER CLASS, THE ENERGY SHIFTED INTO CALM COMMUNITY: A TASTING MOMENT FOR THE NEW STRIP COLLAGEN CRUSH SMOOTHIE, SERVED IN-BRAND, IN-COLOUR AND IN-CONTEXT, ADDING NUTRITION AND BEAUTY BENEFITS BACK INTO THE BODY. THE RESULT WAS A BEAUTY LAUNCH EXPRESSED THROUGH THE LENS OF MOVEMENT, A SMALL FORMAT EVENT WITH HIGH SIGNAL VALUE.
services
CREATIVE CONCEPT & DECKS
SET DESIGN, STYLING & BUILD
GUEST EXPERIENCE DESIGN
PRODUCTION MANAGEMENT
EVENT DIRECTION & DELIVERY
CONTENT SUPPORT & POST EVENT WRAP
the result
A TIGHT, HIGHLY CURATED PILATES EXPERIENCE THAT BROUGHT STRIP INTO THE WELLNESS CONVERSATION WITH CREDIBILITY AND EASE. BUILT FOR INTIMACY, CONNECTION AND SOCIAL CAPTURE, THIS WAS BEAUTY MEETS BODY, A SOFT POWER LAUNCH MOMENT THAT FELT MODERN, CULT AND EXTREMELY SHAREABLE.
photography
NIC FORD