stradivarius fashion mystery
influencer trip
for k&h comms
AN EXPERIENTIAL FASHION MYSTERY THAT TURNED PRODUCT INTO PLOT AND AUDIENCE INTO DETECTIVES. A 3 DAY ADVENTURE IN THE ENGLISH COUNTRYSIDE FOR 30 GLOBAL INFLUENCERS.
GEE.STUDIO, WITH K&H COMMS, PRODUCED A THREE-DAY IMMERSIVE INFLUENCER EXPERIENCE AT THE WILDERNESS RESERVE, CENTRED AROUND A COUTURE FASHION MYSTERY HIDDEN INSIDE THE AW25 RUNWAY SHOW. THE WEEKEND COMBINED CURATED COUNTRYSIDE LUXURY WITH COLLECTION STORYTELLING, BROUGHT TO LIFE THROUGH CHARACTERS, WORKSHOPS AND STAGED NARRATIVE THEATRE. TAKING OVER THE SIBTON ESTATE, WE TRANSFORMED THE GUEST JOURNEY INTO A LIVE INVESTIGATION, WHERE EVERY SET, INTERACTION AND ACTIVITY UNLOCKED A NEW LAYER OF THE STORY. THE RESULT WAS A CINEMATIC WORLD GUESTS COULD LITERALLY STEP INTO.
services
VENUE SOURCING & LIAISON
CREATIVE CONCEPT & DECKS
NARRATIVE DEVELOPMENT & SCRIPT WRITING
CASTING & STYLING
SET DESIGN, STYLING & BUILD
GUEST EXPERIENCE DESIGN
PRODUCTION MANAGEMENT
EVENT DIRECTION & DELIVERY
CONTENT SUPPORT & POST EVENT WRAP
the result
WE BUILT AND DELIVERED AN ENTIRE CREATIVE UNIVERSE, FROM STORY ARC AND CHARACTER WRITING, TO PHYSICAL SHOW BUILD AND LIVE EVENT MANAGEMENT. ACROSS THREE DAYS, EVERY MOMENT WAS DESIGNED AS A BRANDED TOUCHPOINT: ROOMS DRESSED AND STYLED, EVERY MEAL BEAUTIFULLY BUILT OUT AS ITS OWN SCENE, EVERY INTERACTION CONSIDERED, EVERY DETAIL ROOTED IN THE NARRATIVE. GUESTS MOVED THROUGH WORKSHOPS, PIECE BY PIECE UNLOCKING THE STORY IN REAL TIME, UNTIL THE DRAMATIC REVEAL AT THE FINAL DINNER. THE RESULT WAS A FULLY IMMERSIVE WORLD THAT BLURRED FASHION, THEATRE AND CONTENT CREATION, ENGINEERED FOR IMPACT, VIRALITY AND UNFORGETTABLE SHAREABLE MOMENTS.
photography
ANNA STOCKLAND & LAUREN WEARE