prequel x space nk uk launch
press & influencer dinner
for 5th house pr
AN IMMERSIVE DINNER EXPERIENCE CREATED TO INTRODUCE PREQUEL TO THE UK MARKET, CELEBRATING ITS EXCLUSIVE LAUNCH INTO SPACE NK. HOSTED AT THE OLD SESSIONS HOUSE, THE EVENING BROUGHT TOGETHER 60 OF THE UK’S LEADING PRESS, CREATORS AND INDUSTRY FIGURES, ALONGSIDE FOUNDER DR. SAMANTHA ELLIS, FOR THE BRAND’S FIRST PHYSICAL EXPERIENCE IN THE UK.
THE EXPERIENCE BEGAN WITH A ROOFTOP DRINKS RECEPTION OVERLOOKING LONDON, WHERE GUESTS EXPLORED BRANDED PRODUCT INSTALLATIONS, ENJOYED A CURATED DJ SET AND SIGNATURE COCKTAILS BEFORE TRANSITIONING INTO AN INTIMATE CANDLELIT DINNER. GEE.STUDIO TRANSFORMED THE OLD SESSIONS HOUSE THROUGH ELEVATED TABLESCAPES, CHROME PRODUCT DISPLAYS, CAMPAIGN IMAGERY, BESPOKE MENUS, PERSONALISED PRESCRIPTION CARDS, BRANDED BUTTER BLOCKS, A CURATED GIFTING PHARMACY AND LAYERED STYLING THROUGHOUT. EVERY TOUCHPOINT WAS DESIGNED TO REFLECT PREQUEL’S MODERN, DERM-BACKED APPROACH TO SKINCARE WHILST CREATING AN EDITORIAL, HIGH-END BRAND EXPERIENCE.
services
CREATIVE CONCEPT & DECKS
SET DESIGN, STYLING & BUILD
GUEST EXPERIENCE DESIGN
PRODUCT DISPLAY DESIGN
TABLESCAPE DESIGN
BESPOKE PRINT & SIGNAGE
BESPOKE GIFTING
SUPPLIER MANAGEMENT
PRODUCTION MANAGEMENT
EVENT DIRECTION & DELIVERY
the result
A STANDOUT UK LAUNCH THAT INTRODUCED PREQUEL TO A HIGHLY INFLUENTIAL BEAUTY AUDIENCE AND HELPED ESTABLISH THE BRAND’S PRESENCE IN THE UK MARKET. THE IMMERSIVE EXPERIENCE GENERATED STRONG PRESS AND CREATOR CONTENT WHILST CREATING A MEMORABLE FIRST TOUCHPOINT FOR THE BRAND. FOLLOWING THE EVENT, PREQUEL ACHIEVED THE MOST SUCCESSFUL SKINCARE LAUNCH DAY IN SPACE NK’S HISTORY, MARKING A MAJOR MILESTONE FOR THE BRAND’S UK DEBUT.
photography
NIC FORD