la roche-posay uvair beach club
influencer & press day trip
for blanket
A BESPOKE BEACH CLUB EXPERIENCE CREATED TO CELEBRATE THE LAUNCH OF LA ROCHE-POSAY’S UVAIR RANGE. HOSTED AT THE HUT ON THE ISLE OF WIGHT, THE EXPERIENCE BROUGHT TOGETHER INFLUENCERS AND PRESS FOR A SUN-SOAKED DAY OF TRAVEL, DISCOVERY AND DINING, HOSTED BY MAKEUP ARTIST ADEOLA GBEGA AND CONSULTANT DERMATOLOGIST DR HRIVH FAASSIHI.
FROM THE MOMENT GUESTS RECEIVED THEIR PRE-EVENT GIFTING THROUGH TO THE PRIVATE BOAT TRANSFER, EVERY TOUCHPOINT WAS DESIGNED TO BUILD ANTICIPATION AND IMMERSE GUESTS IN THE UVAIR WORLD. GEE.STUDIO DESIGNED AND PRODUCED THE COMPLETE BRAND EXPERIENCE, INCLUDING THE CREATIVE DIRECTION, BEACH CLUB STYLING, BESPOKE TABLESCAPES, PRINT COLLATERAL, PRODUCT DISCOVERY MOMENTS, TOUCH-UP STATION, BRANDED VINYLS, WAYFINDING, SIGNAGE AND GIFTING. SET AGAINST THE BACKDROP OF THE ISLE OF WIGHT COASTLINE, THE RESULT WAS AN ELEVATED SUMMER ESCAPE THAT FELT EFFORTLESSLY PREMIUM WHILST SHOWCASING THE RANGE IN ITS NATURAL ENVIRONMENT.
services
CREATIVE CONCEPT & DECKS
EVENT STYLING & TABLESCAPE DESIGN
GUEST EXPERIENCE DESIGN
BESPOKE PRINT DESIGN
PRE-EVENT GIFTING
PRODUCT DISCOVERY & TOUCH-UP STATION
WAYFINDING & SIGNAGE
SUPPLIER MANAGEMENT
PRODUCTION MANAGEMENT
EVENT DIRECTION & DELIVERY
the result
A HIGH-IMPACT BRAND EXPERIENCE THAT POSITIONED UVAIR AS THE ULTIMATE SUMMER SPF THROUGH AN IMMERSIVE, DESTINATION-LED ACTIVATION. THE EVENT GENERATED STRONG ORGANIC CONTENT ACROSS PRESS AND INFLUENCER CHANNELS, WHILST DELIVERING A SEAMLESS GUEST JOURNEY FROM LONDON TO THE ISLE OF WIGHT. EVERY DETAIL, FROM THE PRE-EVENT MAILER AND PRIVATE BOAT TRANSFER TO THE BRANDED BEACH CLUB AND SEASIDE LUNCH, WAS DESIGNED TO CREATE A MEMORABLE, SHAREABLE EXPERIENCE THAT BROUGHT THE LA ROCHE-POSAY BRAND WORLD TO LIFE.
photography
OLIVIA CHENERY