cerave sun sessions
pre-festival influencer lunch
for blanket
AN INTIMATE PRE-FESTIVAL LUNCH SERIES CREATED TO INTRODUCE CERAVE’S SUNCARE RANGE AHEAD OF FESTIVAL SEASON. HOSTED ACROSS TWO DAYS AT UPSTAIRS AT THE DEPARTMENT STORE IN BRIXTON, THE EXPERIENCE BROUGHT TOGETHER CREATORS AND BRAND REPRESENTATIVES FOR AN AFTERNOON OF PRODUCT DISCOVERY, CONTENT CREATION AND CONNECTION IN A RELAXED, SUN-SOAKED SETTING.
INSPIRED BY LONG SUMMER LUNCHES AND FESTIVAL ESCAPISM, GEE.STUDIO DESIGNED AND PRODUCED A VIBRANT YELLOW BRAND WORLD THAT CELEBRATED THE ENERGY OF THE SEASON. GUESTS WERE WELCOMED WITH PRE-POURED COCKTAILS BEFORE EXPLORING PRODUCT DISCOVERY MOMENTS, MIRRORED SPF TOUCH-UP STATIONS AND CONTENT-READY INSTALLATIONS, BEFORE GATHERING FOR A THREE-COURSE ALFRESCO LUNCH. BESPOKE TABLESCAPES, CURATED FLORALS, PERSONALISED PRINT, BRANDED MENUS AND LAYERED PRODUCT STYLING ENSURED EVERY TOUCHPOINT FELT ELEVATED, EDITORIAL AND DISTINCTLY CERAVE.
services
CREATIVE CONCEPT & DECKS
SET DESIGN, STYLING & BUILD
GUEST EXPERIENCE DESIGN
TABLESCAPE DESIGN
PRODUCT DISPLAY DESIGN
BESPOKE PRINT & SIGNAGE
SUPPLIER MANAGEMENT
PRODUCTION MANAGEMENT
EVENT DIRECTION & DELIVERY
the result
A BRIGHT, CONTENT-LED BRAND EXPERIENCE THAT POSITIONED CERAVE SUN AS THE ULTIMATE FESTIVAL ESSENTIAL. THE ACTIVATION GENERATED STRONG ORGANIC CONTENT ACROSS PRESS AND CREATOR CHANNELS WHILST CREATING AN AUTHENTIC ENVIRONMENT FOR PRODUCT DISCOVERY AND EDUCATION. FROM THE SPF TOUCH-UP MOMENTS TO THE SUN-DRENCHED LUNCH TABLE, EVERY ELEMENT WAS DESIGNED TO CAPTURE THE CAREFREE SPIRIT OF SUMMER WHILE REINFORCING CERAVE’S SUNCARE MESSAGING.
photography
OLIVIA CHENERY